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Decorex #SilkRoute

Decorex #SilkRoute

Posted by Jessica 07.08.2013

With our exhibition plans in full swing, Swaffer is excitedly counting down the 6 weeks until Decorex 2013. As part of the build up to this year’s show, Decorex launched the #SilkRoute Pinterest competition to celebrate the 2013 show’s theme.

Decorex International is one of the world's leading interior trade exhibitions and each year launches a social media campaign in the run up to the show. This year was all about Pinterest, a website which allows you to curate and share virtual pin boards.


We love using this site as it enables us to create moodboards based on any theme, providing the perfect place for us to both gather inspirational images to inspire our design colouring or to share images of our new collections.


Decorex invited those in the design community to submit boards based on the 2013 central show theme #SilkRoute. This historical network of interlinking trade paths which serviced the Chinese silk trade, was established during the Han dynasty in 206 BC- 220 AD, and was a huge influence UK and European design.



Swaffer was delighted to submit a #SilkRoute entry inspired by our Discovery silks collection. We really enjoyed creating our board which explored the bold colour, stunning architecture and vibrant culture found along this historical route, so dont be surprised to see a few bold colour choices cropping up in our future collections.



The competition is being judged by Homes & Gardens esteemed Editor Deborah Barker, with the winner to be announced on 12th August and featured as part of the 2013 show. We have really enjoyed perusing all the entries and seeing how each one has individually interpreted the #SilkRoute theme, it's sure to be a tough decision!

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