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London Design Week 2013
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London Design Week 2013

Posted by Jessica 28.03.2013

This year's London Design Week, hosted at the Chelsea Design Centre 17th-22nd March, had a diverse and exciting programme of workshops, presentations and designer chats, forming the perfect setting for Swaffer to introduce our new collections to the many interior designers, architects, press editors, retailers and customers who visited us at our London Showroom.

Our new Gallery collection continued to prove popular with our visitors at London Design Week, such has been the reaction to this beautiful British floral print collection that it has already become our fastest selling new collection of all time since its launch at Decorex last year.

Coupled with the launch of our fantastic new soil and stain resistant velvet Venice, Swaffer Sales Director Martin Fear stated that ‘This year’s LDW saw our the greatest reaction ever from visitors to new collections with many new enquiries about these products.’

The new launches from our distributed brands also garnered much praise.  ‘Alhambra’s standout Bao Bab and Rustic Pop collections with their ethnic and bold colourways are decidedly on trend for 2013. Whilst Tres Tintas’s Heritage wallpaper collection showcases how great and innovative the Barcelona based brand is.’ States Mark Wilkins, Distributed Brands Manager.

We look forward to returning to London Design Week next year. If you wish to visit us at Chelsea Harbour please visit our Showroom page for more information.

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